All Case Studies

First Financial

First Financial Federal Credit Union

First Financial Federal Credit Union, a New Jersey-based credit union, approached Vibrant to improve its digital marketing efforts. The credit union was founded by teachers during the Great Depression as a network of community support. Since then, it’s expanded to serve the entire community, while maintaining the original mission of bringing quality financial services to the members of its community.

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Increased Conversions
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Decreased Cost Per Click
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Increased Clicks
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Budget Cost Decrease
Visual of First Financial website on desktop

The primary goal of our digital advertising campaign for First Financial was to increase conversions. We developed and implemented a comprehensive digital marketing strategy that included online advertising campaigns and produced professional videos featuring testimonials from members to utilize in our marketing efforts. In addition to digital marketing, Vibrant maintains a weekly blog for First Financial to use for in-house marketing efforts.

Significant Improvements Across All Channels

Our Google ads campaign resulted in a 1476% increase in conversions, which represents an increase of 14.75 times compared to previous years. We also managed to decrease the average cost per click (CPC) by 85%, making the placements cheaper for the client. Clicks increased by 686%, and impressions increased by 444%. Furthermore, we reduced the budget by 81% while achieving these remarkable results.

Our Facebook ads campaign led to a 334 increase in page likes and 5079 link clicks. Impressions increased by over 1.1 million, which was a substantial improvement by industry standards.

Our LinkedIn advertising campaign produced impressive results, with click-through rates increasing by 10,805 and impressions by 511,680.

woman holding shopping bags. Text says "become a member today!" women with testimonial

Increased Conversions, Reduced Costs

Our digital advertising campaign for First Financial Federal Credit Union was a tremendous success. We were able to significantly increase conversions while reducing costs, thus maximizing the credit union’s return on investment. Our efforts substantially improved click-through rates, impressions, and page likes on all advertising channels. We are proud to have been able to help the credit union achieve its goals.