Long Island Alliance Credit Union
LIAFCU’s goal was to make better connections with its members. We built a digital gateway for enhanced member experience, guided the credit union through rebranding, and reinforced its member-centered mission with rich video content.
Services
- Website
- Brand Identity
- Videography
Industry
- Credit Unions
The Approach
More recently, the credit union expanded its member charter to open the field of membership to a broader base across Long Island and rebranded from Long Island State Employees FCU to Long Island Alliance FCU. This new branding reinforces the credit union’s commitment to working closely as a valued partner to its members and serving as a financial resource for the community.
Website Design
Our work with LIAFCU began with the design and development of a new website to provide optimized online banking, product information, and opportunities for member engagement. Through thoughtful design and branding-aligned messaging, we were able to highlight the credit union’s growing menu of digital services, provide financial knowledge, and share the many benefits of membership.
Brand Identity
Brand Identity
More recently, the credit union expanded its member charter to open the field of membership to a broader base across Long Island and rebranded from Long Island State Employees FCU to Long Island Alliance FCU. This new branding reinforces the credit union’s commitment to working closely as a valued partner to its members and serving as a financial resource for the community.
Videography
Vibrant helped LIAFCU further engage members with a series of produced videos, including a credit union overview and a set of member testimonials. Together, these videos added a new dimension to the credit union’s site and its communication with members and its community
